Ceermotors
Ceermotors is Saudi Arabia’s first domestic electric vehicle (EV) brand, aspiring to shape the kingdom’s green automotive future. When I joined the project, Ceermotors had potential, brand vision, and a live website—but lacked SEO traction. My goal was to craft an SEO-driven foundation that would elevate their organic visibility and position them competitively within the EV space.
Task type
Competitive anaysis
Market
Gulf region
Start Date
February 24, 2025
Industry
Electrical vehicles
Ceermotors - The Situation
Despite being a pioneering name in the Saudi EV space, Ceermotors’ site was falling short in terms of SEO fundamentals. They were up against well-established competitors like BYD Saudi Arabia and Geely KSA, both of whom had a solid presence on search engines. These competitors had optimized content, well-structured metadata, and keyword strategies that aligned closely with what potential EV buyers were searching for.
Ceermotors, on the other hand, was under-optimized, especially on the home-page & EV space which it's their main focus niche, missing out on key opportunities to capture non-branded organic traffic.
How I Helped: Step-by-Step Competitive Analysis
Here’s a breakdown of how I approached the competitive analysis for Ceermotors:
Understanding the SERP environment
I first looked at the top competitors in the electric vehicle space—BYD and Geely—and observed how they structured their pages, titles, and content. Both leaned heavily into brand and product-focused keywords.Evaluating keyword potential
I pinpointed valuable keywords like “electric vehicles in Saudi Arabia,” which had healthy search volume (40 AMS) and manageable competition. These keywords were missing from Ceermotors’ metadata.Reviewing title tags and meta descriptions
Ceermotors’ title and meta description were brand-focused but didn’t mention any high-volume search terms. In contrast, competitors included terms like "electric cars" and "sustainable mobility" in their page metadata, increasing relevance.Assessing content depth
Ceermotors’ homepage had only 248 words, while BYD’s homepage reached over 800 words, offering more substance, information, and keyword signals. A lack of content meant fewer chances to rank and engage users.On-page keyword usage
Important keywords like “showroom,” which align with user intent, were completely missing. BYD had these terms naturally integrated into their content to address customer needs directly.Analyzing performance indicators
Ceermotors did rank for 672 keywords, but the majority were branded. This confirmed there was room to expand and rank for more competitive, product-driven, and transactional queries.Ceermotors: Opportunities
Looking at the situation objectively, it was clear that Ceermotors had a strong brand presence but hadn’t yet embraced the organic search opportunities available in their industry. Based on best SEO practices, here’s what stood out:
Missed keyword opportunities: Primary EV terms weren’t used in the right places—titles, headings, and content.
Lack of supporting content: There was no FAQ, buyer guides, or informational pages to attract broader audiences.
Weak internal structure: There were no internal links guiding users or search engines to deeper content.
No topical authority: Unlike their competitors, Ceermotors wasn’t establishing itself as a source of EV knowledge—yet.
The solution & How to catch up on this?
Ceermotors has to Build more content, align it with real search behavior, and start turning the brand into a go-to destination for EV info and inspiration.
OUR APPROACH
Ceermotors is now equipped with a detailed on-page SEO audit that highlights clear opportunities for improvement across content, metadata, keyword targeting, and competitive positioning. Once the recommendations are implemented, we expect to see measurable growth in organic visibility, increased rankings for high-intent EV-related keywords, and a stronger presence in search compared to key competitors in the Saudi market.