Fantastic Services

SEO Tasks

• Rolled out a massive project launching 3,886 new local service pages, complete with SEO and content best practices baked in.
  
  
• Responsible for managing over 200 diverse service pages across the UK for our Area Developer Franchises (ADF) and Fantastic Services-owned London pages, successfully achieving top 5 rankings on SERPs, including multiple pages securing the No. 1, No. 2, and No. 3 positions.
  
  
• Reviewed 46 websites (branded and non-branded) with SEMrush to fix site health issues and uncover growth opportunities.
  
  
• Rewrite and Optimised  the General Cleaning Islington page to enhance its on-page SEO and UX for better engagement.
  
  
• Submitted over 1,600 directory listings for branded FS websites to build high-authority backlinks and boost local search visibility.
  
  
• Found and submitted 100+ directory links for non-branded sites to expand reach and improve domain trust.
  
  
• Built and implemented a contextual internal linking strategy across 86 city pages to boost crawlability and relevance.
  
  
• Strategically linked 949 nearby service areas, creating a stronger internal web and driving users toward related services.
  
  
• Created a keyword expansion plan for the End of Tenancy Cleaning service, designed to unlock new traffic and ranking potential.
  
  
• Optimised PPC landing pages to better align with ad intent and improve both Quality Scores and conversion rates.
  
  
• Developed AI-driven prompts to simplify and scale metadata and on-page SEO for service pages.

Technical & Implementation

• Designed and implemented a gardening service offer block using HTML & CSS for local pages — clean design, fully responsive, and user-focused.
  
  
• Migrated 10 core commercial pages to Gutenberg, making them easier to manage, edit, and optimise.
  
  
• Added pricing shortcodes across local pages to keep pricing consistent, scalable, and easy to update.
  
  
• Ran A/B tests on AI-generated title tags, meta descriptions, and content blocks across 42 removal service area pages in the DEV environment.
  
  
• Optimised metadata and headings using AI prompts for 42 cleaning area pages to test performance at scale.
  
  
• Handled ad hoc fixes like updating service page pricing, adjusting ADF cards, and resolving HTML bugs—quick, clean, and effective.
  
  
• Created and maintained the ADF rank tracking sheet, ensuring real-time visibility into performance metrics.

Content Tasks

• Created 246 FAQs (with unique, localised answers) across 42 cleaning area pages and handled the full implementation—built to inform and rank.
  
  
• Proofed and polished content across 86 city pages while rolling out an internal link strategy that enhances SEO and UX.
  
  
• Developed 1,290 hyper-local content topics, each with a clear 200-character starter description to help writers create content that hits the mark.
  
  
• Built a conversion-focused content audit report packed with data-driven insights and actionable recommendation.
  
  
• Crafted a content strategy for Allans Gardeners, designed to grow local visibility and support SEO efforts across new areas.
  
  
• Created branded podcast episodes using Google NotebookLM, opening up a new content channel to connect with potential customers.

Research & Development

• Ran deep-dive competitor research on ADF pages, focusing on how the top 3 competitors ranked for the core keywords—insights that shaped future optimisation.
  
  
• Put together a video content strategy for YouTube, Instagram, and TikTok, helping the brand expand into visual-first platforms.
  
  
• Built a plan to recover lost rankings for the Locksmith service page by analysing traffic dips and SERP shifts.
  
  
• Created and tested AI content shortcodes that automatically generate custom metadata and paragraph content—fast, scalable, and consistent.