Holvrine
Holvrine is a leading outsourcing provider serving industries such as Fintech, Healthcare, Gaming, and Telecom across Morocco and Egypt. Despite a strong service offering, their website struggled to reach the right audience due to technical issues and content that lacked alignment with user intent.
Task type
Technical Audit + Implementations
Market
International
Start Date
December 1, 2024
Industry
Outsourcing
Challenges Faced:
Before partnering with us, Holvrine’s website faced technical SEO hurdles such as slow loading times, broken internal links, duplicate meta tags, and mobile usability issues. These challenges impeded search engine crawling and ranking.
Additionally, the content on service and industry pages was too generic and lacked the sector-specific detail needed to attract and engage their B2B audience effectively. Without content tailored to client needs and search intent, valuable organic traffic was missed.
Our Approach:
Our strategy was twofold: first, resolve critical technical SEO barriers; second, realign the content to reflect the intent and interests of Holvrine’s target sectors.
We conducted keyword research to identify relevant, intent-driven search terms that would attract quality traffic—visitors genuinely interested in Holvrine’s outsourcing services.
Implementation:
We began by fixing the major technical issues:
Repairing broken links
Eliminating duplicate meta descriptions and title tags
Improving page load speeds
Enhancing mobile responsiveness
Optimizing site architecture for better crawlability
With a solid technical foundation, we then optimized content by rewriting core service pages and key industry-specific pages. We incorporated sector-specific challenges and actionable solutions, positioning Holvrine as a knowledgeable and strategic partner.
Results Achieved:
Following these improvements, Holvrine experienced a notable increase in online visibility, regularly achieving higher rankings in search results and outperforming competitors in key niches.
Key outcomes included:
Significant growth in organic website traffic
Enhanced user engagement, reflected in longer session durations on important pages
Stronger overall brand presence within targeted industry sectors
Conclusion:
By addressing technical SEO barriers and aligning content with user intent, Holvrine has built a strong foundation for sustained organic growth. The website now attracts higher-quality traffic and supports ongoing business expansion across competitive B2B markets.